Written by:
Latest Update:
Explore the best new online betting sites in the UK, carefully selected by our experts to ensure a safe and exciting betting experience. These platforms, launched in the last two years, are all fully licensed by the UK Gambling Commission (UKGC), guaranteeing top-notch security and transparency for UK players.
BET £25 GET £50 FREE BET
New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
BET £10 GET £10 + EXTRA SPINS
Offer for 18+ new players: Minimum £10 deposit with a qualifying bet at 1/1 odds or higher. Bonus bets and spins issued within 24 hours, valid for 14 and 24 hours respectively. Free bonus winnings capped at £100. Bets above certain limits before meeting wagering requirements may void winnings. Deposits can be withdrawn before meeting wagering, but all bonuses and winnings are forfeited. Operated by AG Communications Ltd., regulated by the UK Gambling Commission. Terms and bonus policy apply.
Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses!
New customers only: Get 50% back as a Free Bet up to £25 plus 25 Free Spins on Gold Horsey Winner if your first bet (min. £10, up to £50) loses. First bet must be at odds of Evens (2.0) or greater and settle on the same day as registration. Offer valid 1st May – 30th November 2024. Free Bet credited at noon the next day, expiring in seven days. Void or cashed-out bets do not qualify. Star Sports’ decision is final. Terms apply.
Bet £10+ Get a £10 Free Bet
New customers in the UK only: Sign up with code b10g10, deposit and bet a minimum of £10 at odds of Evens (2.00) or higher to receive a £10 free bet upon settlement. Free bet expires in 7 days. Cashed-out, void, and Build-a-Bets, as well as SP and Casino, Virtuals, and Bingo bets, do not qualify. Each-way bets must be £20 each way (£40 total). Offer ongoing from 14/10/24. Not valid with other NRG promotions. Returns from free bets are withdrawable; ID verification required for withdrawals. NRG may revoke promotion access for abuse or low-risk betting behavior. Full T&Cs apply.
Choosing a reliable and exciting platform is crucial for a great betting experience. This is especially true for newly launched UK bookmakers that bring innovative features to the market. Below, we’ve reviewed the top 5 new online betting sites in the UK. Our handpicked selection focuses on the most promising and high-performing options available today.
These platforms stand out with their competitive odds, excellent features, and safe environment for betting. Whether you’re a novice or an experienced player, you’ll find a platform that suits your preferences here.
Betrino emerges as a standout option in the online sports betting scene, offering an impressive array of features designed to cater to both new and seasoned bettors. From the moment you land on its sleek homepage, you’re greeted by a massive selection of sports markets, allowing you to dive into action right away. Whether you’re betting on football, rugby, MMA, or exploring the growing world of esports, Betrino ensures a seamless experience with competitive odds and user-friendly navigation. Add to this the generous promotions, including cash-back bonuses and free bets, and you have a site that prioritizes player value.
What truly sets Betrino apart is its transparency and security. Regulated by the Malta Gaming Authority, this bookmaker goes the extra mile to ensure fair play and safety. Plus, the 24/7 live chat support and intuitive features like live streaming and the ‘Live Calendar’ for upcoming events make it a modern, forward-thinking platform. If you’re after a reliable bookmaker with unique perks like mission-based rewards and a dynamic rewards store, Betrino deserves your attention.
Expert Opinion:
“I found Betrino to be a standout among new betting sites, offering a wide range of sports markets, transparent promotions, and modern features like live betting and streaming. While the lack of a dedicated mobile app could be improved, its responsive design and 24/7 customer support make it a reliable and enjoyable platform for both new and seasoned punters.”
BET £25 GET £50 FREE BET
New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
Neptune Play Casino delivers a well-rounded online gambling experience with a strong focus on player security and an impressive range of games. Owned by Aspire Global International Ltd. and licensed by the UK Gambling Commission and Malta Gaming Authority, the casino ensures a reliable and trustworthy platform for players worldwide. Its diverse game library features titles from renowned providers like NetEnt, Pragmatic Play, and Evolution Gaming, offering options ranging from slots and table games to live dealer experiences.
The platform supports a wide variety of payment methods, including Skrill, Neteller, PayPal, and VISA, ensuring seamless transactions for players. Available in multiple languages, Neptune Play Casino is accessible to players across different regions. While the casino excels in game variety and customer support, some Terms and Conditions may seem restrictive, and withdrawal limits could be higher for certain regions. Nonetheless, it’s a solid choice for players seeking a secure and entertaining online gaming experience.
Expert Opinion:
“I found Neptune Play to be a solid choice for players seeking variety and security. The game selection is impressive, featuring top providers and live dealer options, while the platform is backed by trusted licenses. However, I did notice some restrictive terms and withdrawal limits, so I’d recommend reading the fine print before diving in. That said, its user-friendly interface and strong payment options make it a platform worth exploring.”
BET £10 GET £10 + EXTRA SPINS
Offer for 18+ new players: Minimum £10 deposit with a qualifying bet at 1/1 odds or higher. Bonus bets and spins issued within 24 hours, valid for 14 and 24 hours respectively. Free bonus winnings capped at £100. Bets above certain limits before meeting wagering requirements may void winnings. Deposits can be withdrawn before meeting wagering, but all bonuses and winnings are forfeited. Operated by AG Communications Ltd., regulated by the UK Gambling Commission. Terms and bonus policy apply.
StarSports is a long-established bookmaker that has carved out a niche in the UK betting market, particularly among horse racing enthusiasts. Its competitive odds and standout horse racing coverage make it a strong contender for punters who prioritise this market. Founded in 1999 as “Star Racing,” the platform has evolved significantly, offering features like Cash Out, Bet Builder, and a sleek mobile app for on-the-go betting.
Despite these strengths, StarSports falls short in certain areas. The lack of a welcome offer, limited payment methods, and basic promotions leave room for improvement. However, its user-friendly interface, robust blog featuring expert insights, and commitment to responsible gambling make it a solid option for bettors looking for a specialised experience.
Expert Opinion:
“As a seasoned bettor, I found StarSports to be a solid choice for horse racing enthusiasts. Their coverage of the sport, paired with competitive odds and a fantastic blog, really stands out. The mobile app is sleek and user-friendly, making it easy to place bets on the go. However, I was a bit disappointed by the lack of a welcome offer and the limited payment options, which might be a dealbreaker for some. If you’re primarily into horse racing, though, StarSports delivers a top-notch experience.”
Get 50% Back as a Free Bet up to £25 + 25 Free Spins if your first bet loses!
New customers only: Get 50% back as a Free Bet up to £25 plus 25 Free Spins on Gold Horsey Winner if your first bet (min. £10, up to £50) loses. First bet must be at odds of Evens (2.0) or greater and settle on the same day as registration. Offer valid 1st May – 30th November 2024. Free Bet credited at noon the next day, expiring in seven days. Void or cashed-out bets do not qualify. Star Sports’ decision is final. Terms apply.
NRG enters the online betting scene with a sleek, high-energy design and a streamlined approach to sports betting. Backed by the trusted Rhinobet Group and regulated by the UK Gambling Commission, this new platform offers competitive odds, a solid range of sports, and an exclusive welcome offer for UK players. The site’s intuitive layout and bright yellow-on-black aesthetic make for a user-friendly experience, catering to bettors who prefer simplicity over clutter.
However, the platform’s limited promotional offerings and lack of an e-wallet payment option might deter some users. Despite this, NRG’s strong focus on popular sports markets, robust betting options, and reliable security measures make it a promising option for bettors seeking a modern and efficient platform.
Expert Opinion:
“NRG is a breath of fresh air in the betting world, especially for those who value simplicity and a focused approach. I was impressed by the clean design, smooth functionality, and strong security measures. The welcome bonus is a great start, but I do hope they expand their promotions and payment options over time. Overall, it’s a solid pick for bettors who prioritise efficiency and value over extras.”
Bet £10+ Get a £10 Free Bet
New customers in the UK only: Sign up with code b10g10, deposit and bet a minimum of £10 at odds of Evens (2.00) or higher to receive a £10 free bet upon settlement. Free bet expires in 7 days. Cashed-out, void, and Build-a-Bets, as well as SP and Casino, Virtuals, and Bingo bets, do not qualify. Each-way bets must be £20 each way (£40 total). Offer ongoing from 14/10/24. Not valid with other NRG promotions. Returns from free bets are withdrawable; ID verification required for withdrawals. NRG may revoke promotion access for abuse or low-risk betting behavior. Full T&Cs apply.
We assess several factors when ranking new UK betting sites, including licensing, promotions, user experience, and innovative features. New sites often bring fresh perspectives and cutting-edge technology, ensuring a modern betting experience. Our focus is on finding platforms that excel in areas like:
While betting can be fun, it’s important to gamble responsibly. Many new UK betting sites offer tools and resources to help you stay in control. If you need assistance, here are some resources:
Kwiff stands out for its exciting in-play betting options, thanks to its randomly boosted odds and user-friendly platform.
Simply sign up for one of our recommended betting sites, meet the minimum deposit requirements, and follow the steps to claim your welcome bonus.
Fees vary by site and payment method. Always check the terms for each betting site.
Yes, but processing times may vary depending on the site. Check each site’s withdrawal policy for specific details.
Max Free Bets offers you expert reviews and guides on sports betting. Discover the top betting apps, the latest free bonuses, and exciting promotions. Stay up to date with all the news you need to enhance your betting experience and make the most of every bet.
18+ Gambling can be addictive—play responsibly. Need help? Call the National Gambling Helpline: 0808 8020 133. Disclaimer: Some links on Max Free Bets are affiliate links, meaning we may earn a commission if you sign up and deposit via our site, but this doesn’t influence our reviews. Betting should be fun—only bet what you can afford to lose. Always choose licensed, regulated, and secure operators.
Copyright © 2024 Max Free Bets, All Rights Reserved